What Is A Presidential Rolex? A Symbol of Prestige and Luxury!

What Is A Presidential Rolex?

Rolex Day-Date watches are called Presidential Rolex due to their nature and exceptional appearance. It was first introduced in 1956, and since then, this luxury timepiece has become popular among politicians and influential figures worldwide.

What Is A Presidential Rolex

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Today we’re taking a closer look at these precise watches, uncovering their stories of success, as well as how they’ve come.

Rolex Presidential: What makes this watch so famous?

Rolex Presidential

Just about any Rolex watch already has so much prestige attached to it. What would it take for a Rolex watch to be regarded as a Rolex Presidential? 

It isn’t uncommon for watch enthusiasts to simply label models with nicknames. The Rolex President or Presidential Rolex is one of these models with a name that stuck and has particularly become well known. What’s there to know about this infamous watch and its unique nickname

Rolex President. History

The groundbreaking Day-Date Rolex watch model was introduced in 1956. As its name suggests, it was the first-ever watch to display the day and date on its dial. Day-Date was also the first chronometer wristwatch to have the day of the week written out in full instead of an abbreviation. This already set it apart as an iconic part of horological history.

The Day-Date watch, which has only previously been produced in precious metals like gold or platinum, raises the term “luxury watch” to a new level. This sets the bar rather high and naturally draws attention to this watch as a timepiece suited for only the elite.

How the Day-Date Become Known as the Rolex Presidential

The world’s most influential people favored the Day-Date over other luxury watches because of its heritage, classic style, and quality make. Among these notable individuals are several American presidents who have repeatedly adored this stunning masterpiece during and outside their terms in office. Thanks to this, the watch inherently became a symbol of power, accomplishment, and prestige. 

The name really came about during President Lyndon B. Johnson’s term in office as the 36th American President from November 22, 1963, to January 20, 1969. President Lyndon was often observed to be wearing a full yellow gold Rolex Day-Date and the Presidential bracelet on his wrist both in person and in photographs. 

Seeing a clear window of marketing opportunity, this advertising campaign of the Day-Date as “The President’s Watch” was quickly adopted by Rolex. This was publicized with a picture everyone understood to represent the President’s arm clad in a Day-Date watch along with the statement – “It costs one thousand dollars to own the Rolex Day-Date, the watch you see so often on the wrists of presidents everywhere.”

As a mark of their wonderfully done marketing, this tagline soon gained popularity and eventually stuck as the watch’s moniker. This accounts for how the Day-Date became popularly known as the Rolex Presidential watch or simply the Rolex President today. 

The Rolex Day-Date Watch and The President Bracelet

Initially, the Rolex Day-Date was only available in 18k gold or platinum. Today, you can get your Day-Date in a wide range of precious metals, case sizes, and even bracelet styles – including the famous President bracelet, which was designed with the intention to create Rolex’s most exclusive and elegant metal bracelet. The President bracelet is only manufactured in precious metals such as yellow gold, rose gold, platinum, or white gold. 

Having gained a lot of fame through that advertising campaign, the Rolex President Day-Date soon became the go-to luxury watch for several other American Presidents. This watch became iconic from being worn by historically unforgettable leaders like Gerald Ford, Dwight D. Eisenhower, Bill Clinton, John F. Kennedy, Ronald Reagan, and most recently, Donald Trump.

Interestingly, Marilyn Monroe was said to have given one of these Rolex Day-Date President watches to President John F. Kennedy, who has been rumored to have been her lover. 

Unfortunatelythe story goes that President Kennedy immediately disposed of the watch and never wore it even once. This rich history has undoubtedly contributed to the Day-Date watch becoming one of the most desired and recognized Rolex watch models

It is in no way a coincidence or mistake that so many presidents have been known to wear such an iconic watch. In fact, President Dwight Eisenhower wore a full 18k yellow gold Datejust which was gifted to him by Rolex, and Ronald Regan adorned steel Rolex Datejust watches. 

President Barack Obama still wears a Rolex Cellini Time in 18k white gold. Rolex has generally been known to gift presidents and world leaders with their watches – a strategic move to ensure their products remain associated with influence and success. This is also a reason why their brand is globally recognized.

How much is a Rolex President?

The value and cost of the Rolex President have only continued to peak over the years since it was introduced in 1956. In 1979, the Rolex Day-Date 118208 was at about $1,850 ($11,436 with inflation). 

At present, you can purchase a brand new classic 36mm yellow gold model for about $33,150 at retail. Other models of the Rolex President have varying prices based on the configuration, size of the case, and materials.

Rolex Day-Date Ref. 6510 and Ref. 6511

The Rolex ref. 6510 and 6511 are two of the earliest models of the Rolex President. They were produced for over a year before Rolex began to improve on the mechanics. These models were soon substituted by the refs 6611, 6612, and 6613, which had the caliber 1055 with the new balance wheel with Microstella regulating screws. 

As a result of these upgrades to the caliber, the new references that succeeded the Day-Date 6510 and 6511 were able to gain certification from the Swiss Office of Chronometer Control (C.O.S.C).

Rolex Lady-President Watches

Crafted with 18k gold, the Lady-president watch is the only watch that can rival the Rolex President. It is made smaller to fit a woman’s wrists better but remains as captivating as any men’s Rolex President. Its models are in three forms: the Lady-Datejust 26, the Lady-Datejust 28, or the Datejust 31 with the numbers indicating the case size. Popular female celebrities are huge fans of Presidential Rolex watches. Further, many females celebrate spotted with large men’s presidential watches.

Rolex President Defining Features

Ingeniously featuring a duo of calendar indications on the dial, the Rolex President has the window for the date at 3 o’clock and the window for the day at 12 o’clock. The novel bracelet style also came along with the original watch model. 

The President bracelet is designed with semi-circular links in a three-piece link configuration. The name of the bracelet might also have played a part in the Rolex Presidential nickname, which that Day-Date watch was eventually given. 


Great people may not have many similarities in terms of personalities, areas of accomplishment, or interests. However, one thing they often do have in common is the Day-Date watches on their wrists – and for a good reason too. 

Knowing all we do about this watch, we can see why it can be considered the most elite and exquisite among all others. No doubt, owning one of these watches that are fit for presidents and luminaries places your watch collection on an entirely new pedestal.

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